Remember the book about the guy whose life was supposedly in the gutter... he was an alcoholic, drug addict, criminal, etc.? He wrote about how he turned his whole life around and his book got so popular that Oprah suggested it to everyone...
Then it turned out that he and his book were frauds! Oprah had him back on her show just to berate him and save face for stearing her viewers wrong. I guess he went back because even though it was negative publicity, it was still publicity for his book.
Anyhow, I felt really betrayed when I found out that his story was mostly BS!